Advice shared & words expressed.

Cassi Patterson Cassi Patterson

How to Build a UX Strategy That Turns Visitors into Customers

Learn how to build a UX strategy that turns visitors into loyal customers. From user research and clear goal-setting to intuitive design and continuous testing, discover actionable steps to optimize your website, boost conversions, and create a seamless user experience.

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Cassi Patterson Cassi Patterson

Art of Conceptualizing

What is the art of conceptualizing? It’s thinking beyond the bounds of literal design and expanding further into the depth of an idea. It is about peeling back the layers and diving into a deeper experience.

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Business Cassi Patterson Business Cassi Patterson

Stop comparison and paralyzation

Yes, we as creatives, artists, and doers will fight it at some point in our life and career. None of us can avoid it. Once you start to understand it is a universal issue and turn your focus inward, that is when change ultimately begins.

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Cassi Patterson Cassi Patterson

The best creative is a restful one.

Being a designer, artist, musician, or anything in a creative facet can be unbelievably draining. We are constantly on the hamster wheel pushing out content, ideas, and new inventions. It is such a beautiful way of living, but it can get very exhausting. It is very important to reset before producing more work. Here are a few tips to keep you from burning out and wanting to quit altogether.

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Acting Cassi Patterson Acting Cassi Patterson

The Study of Expression

What is artistic expression or just expression in general? Do we hold ourselves to a certain set of internal or societal standards that are widely acceptable? It is such a complex idea of how behaviors are perceived and things we express or hold back from others. This is a study to mold, make, raise, do, express the emotions that everyone has within themselves and understanding how to develop those skills further.

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Applications, Graphic Design Cassi Patterson Applications, Graphic Design Cassi Patterson

Top Design Apps for Every Creative Entreprenuer

Top Design Apps for Every Creative Entrepreneur

You don’t have to be an expert designer or the next van gough to take advantage of these phenomenal creative apps. Creating consistent content this day in age is already hard enough, why make it any harder? I compiled a list of apps I use on the regular to help my design process, get content out, and give myself some peace of mind. All these apps are pretty easy to use and free unless you want all the custom features/upgrades.

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Graphic Design Cassi Patterson Graphic Design Cassi Patterson

Surviving the End of 2020

Let’s all be honest. 2020 has been damn hard. So many people have lost jobs, gain jobs and lost again, moved, forced into reclusion, and scared about the overall health of our global future. I’m not sure about you, but I don’t think I can be apart of any more monumental moments this year. To combat these crazed feelings, I’ve created a list of all things you need to help escape the memory of 2020 and relax into the holiday season.

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Graphic Design Cassi Patterson Graphic Design Cassi Patterson

Psychology of Color

There a variety of studies on how color can impact us psychologically.

We all have our favorite colors that we tend to gravity towards, but did you know that studies have shown that color can impact us emotionally.

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Business Cassi Patterson Business Cassi Patterson

Tax Season for the Creative!

Ever year there are changes to the tax rules, but as an entrepreneur, tax write-offs can be big money-savers. There is nothing more painful to your wallet than realizing that you forgot to include a tax deduction that would have lowered your tax bill.

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