UX Design, Art Direction & Strategy

Creative UX Manager | Senior UI/UX Designer | Client Relations at Lounge Lizard Worldwide NYC

I am driven by my passion for shaping exceptional user experiences and implementing data-driven creative strategies. My design approach centers around an agile process but also includes an overarching conceptual vision, resulting in design solutions that are both refined and user-centric. With an extensive artistic skill set and an ability to seamlessly adapt to the ever-evolving landscape of technology and art, I adeptly steer the creative process towards timely and impactful outcomes. I currently work for LLW out of NYC

Art Direction

Case Studies Coming Soon 2025

UX Design
Case Studies

Brand Identity

The Process Breakdown

Discovery

The initial kick-off and discussion of design strategy and direction is determined for your project followed by research, competitive analysis, stylescape, wires, mock-ups, timelines, and more. We deep dive into learning the right aesthetic for you and your brand.

Research

Research allows you to see the scope of industry standards. It is a gathering of media, stats and assets collection and walk-through of ideas/concepts.

Stylescapes

With a clear understanding of the company’s vision the stylescape is a quick way to capture the direction into different compositions. Only stock assets are developed during this phase, no design curation.

Wires

These are your company’s building blocks to ideate the bones of your website. This phase is purely structural at its essence and is highly important to set the tone during the design step.

Design

With the wire foundation in place and direction determined, then comes the time to develop design of the chosen aesthetic. Options will be created to present to the your company for further progression. Version & changes are included in this step.

Launch

Next comes the launch! External and internal assets are now determined including best suited for your company needs. This includes, but not limited to print, digital and web assets.