7 Common UX Mistakes That Are Costing You Customers (and How to Fix Them)
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A polished website can look great on the surface, but if your users are leaving before converting, chances are your user experience (UX) is working against you. Even small UX missteps can frustrate visitors, lower trust, and cause lost revenue. The good news? Most of these mistakes are easy to identify—and fix. Let’s explore seven of the most common UX mistakes businesses make and how to correct them.
1. Slow Page Load Times
Users expect sites to load in under three seconds. Anything longer and they’re gone.
Fix: Compress images, leverage caching, and optimize code to keep load times lightning fast.
2. Confusing Navigation
If users can’t find what they’re looking for, they’ll leave. Overly complex menus or unclear labels are conversion killers.
Fix: Simplify your navigation with clear, intuitive labels and group related content logically.
3. Weak or Hidden CTAs
A call-to-action that blends into the background—or worse, is hard to find—means missed opportunities.
Fix: Use bold, clear CTAs above the fold, with action-oriented copy like “Get Started” or “Shop Now.”
4. Not Mobile-Friendly
With mobile traffic dominating, a site that doesn’t adapt to smaller screens instantly loses credibility.
Fix: Design mobile-first with responsive layouts, thumb-friendly buttons, and simplified forms.
5. Overwhelming Forms
Long, complicated forms turn away potential leads.
Fix: Only ask for essential information. Use autofill and progress indicators for multi-step forms.
6. Ignoring Accessibility
If your site isn’t inclusive, you’re not only losing customers—you’re at risk legally.
Fix: Add alt text to images, ensure sufficient color contrast, and follow WCAG guidelines.
7. Lack of Trust Signals
Shoppers won’t convert if they don’t trust your site.
Fix: Add testimonials, reviews, certifications, and secure payment icons to reassure visitors.
Final Thoughts
Great UX isn’t about flashy design—it’s about removing friction and making it easy for visitors to become customers. By fixing these common mistakes, you’ll not only boost conversions but also create a more trustworthy, enjoyable experience for your users.