About the Client
NuvoAir wants to fundamentally change the way healthcare is delivered. Providing a more patient and human-centric experience in a healthcare system that is still very broken and far too complex to navigate. Whether patients are enrolled into clinical services or clinical trials platform, empowering them and put them back in the driving seat.
Challenge
Outdated website that does not clearly emote the innovative technology and forward thinking ideas behind their services and products.
Solution
Deep dive into a discovery session of functionality, clear presentation of products and services, technical implementation of language/content translation and focus per location (U.S. based vs European).
Role
UX Strategy, UI Design, Graphics
Task
Website Redesign
Lounge Lizard Worldwide
Strategy Process
Discover
Our Research
From internal company interviews, surveys, competitive analysis of website audits to audience identification, the research phase for NuvoAir was to create a deeper understanding of the public market and internal business goals. One of the key benefits found during our research, the the identity of user-profiles and how said users will interact with each.
Define
Identity & Sitemap Architecture
Defining phase and roadmapping the user journey through strategy and information architecture. With a focus on prioritizing solutions & services for NuvoAir, this sitemap is to understand the logical and easiest journey for each user to navigate.
Prototype
Adobe XD Wireframing
Gained first-hand insights, make informed design decisions to iterate, refine, rework, and make improvements until the service is market-ready.
Design
Art direction, design strategy, and brand development. Bringing all the research, assets, strategy, and insights together and developing the product and website designs.
Development
Complete Adobe XD pack-up of assets with exports, colors, functionality, links, content, photography, and artfiles and passed to development for 6-8 weeks.
QA & Testing
Using a task management website to quality assure and submit tickets on functionality and testing.