Objective for Client
To best showcase and sell their line of fragrances, it was imperative MIND GAMES had an e-commerce website that is not only appealing and user-friendly but also robust with information to drive sales. They required a site that also immersed the customer into their product, including elements that utilized animation and video. A company’s website is its home, and without a good foundation for that home, the business won’t succeed in this digital world. MIND GAMES had no website previously, so this was their chance to establish a great foundation and grow their digital presence!
Challenge
Starting from ground zero and creating a brand identity for a luxury perfume line. The goal was to create an e-commerce site ready for launch into the market.
Solution
Impact driven website breaking the mold in a competitive industry. With a focus on simplicity and product forward approach, I created a site that’s easy, functional, and beautiful. Inclusion for brand identity, the use of AI tools were utilized to create interactive art, ingredient displays, animation, and elevated visuals.
Impact
Traffic immediately began flowing in. Totaling over 3,200 users since the website launch in mid-September 2022, they saw a 13% week-over-week increase in user traffic and an average engagement rate of 63% — now that’s a winning website!
Role
UX Strategy, UI Design, E-Comm, AI Tools
Task
Website Design, Strategy, Client Relations
Company | Lounge Lizard Worldwide
